Practical intelligence for the AI era

I help leaders and teams develop genuine AI fluency - the kind that changes how you think, not just which tools you use. Through teaching, advisory work, research, and practical tools shaped by twenty years of building products and leading transformations.

Former McKinsey Partner. Engineer turned designer turned strategist. Faculty at iF Academy, D&AD, and the Marketing Academy. Focused on closing the gap between AI's promise and what organisations can actually deliver.

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Published frameworks

The Four Modes

The Four Modes

A practical operating system for working with AI tools. Used by thousands of practitioners - helping teams across industries unlock genuine AI fluency.

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Human-AI oversight

Rethinking "human in the loop"

Moving past the buzzword toward intentional system design. A way to calibrate human oversight based on what's actually at stake - not what sounds reassuring in a compliance document.

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Recent insights

Sharp thinking on AI, once a month

Original research and practical frameworks from the intersection of AI, design, and strategy - the kind of analysis that cuts through the noise. One Substack email every month or so.

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