My perspectives on the future of AI, work, design, and technology come from hands-on experience leading digital product teams and creating systems that millions use, combined with strategic leadership at the highest levels of business. I bring real implementation experience to conversations that are often dominated by theory.

Interested in this perspective for your event or publication? Let’s talk.

Books & publications

The AI Revolution: Thriving Within Civilization’s Next Big Disruption - my first co-authored book - reached #1 on Amazon AI charts globally in 2025.

In The AI Revolution, I examine practical AI implementation across industries, synthesizing patterns from leading AI transformations globally, and offering frameworks for organizations navigating the gap between AI possibility and organizational reality.

May 2025: 3daysofdesign - Interview: Un/Real - how we move beyond binary thinking about AI, into a more nuanced dialogue

May 2025: Advising the Advisors: AI in Consulting Unlocked Podcast: Why Most AI Projects Fail - Trust, Design & Adoption

April 2025: FDM UK - How AI and collaboration are transforming packaging and supply chains

February 2025: Packaging Insights - Generative AI and packaging: McKinsey design expert on new tech and human creativity

February 2025: Dairy Reporter - How AI is transforming packaging design practices

November 2024: Process and Control Today - An AI for design: Revolutionising the art of packaging

November 2024: Clearleft - Navigating change together at Leading Design London 2024

November 2024: Packaging Europe - An introduction to chaos packaging

November 2023: McKinsey.com - How generative AI can drive the personalization of products and services

August 2023: McKinsey.com - A world record for Formula E, propelled by McKinsey’s AI

July 2019: McKinsey.com - How McKinsey Design is helping destigmatize menstruation