Concept. Launch. Scale. My work - from financial services to retail, from startup environments to global enterprises - covers the full spectrum of product development and transformation.

The impact featured here represents my commitment to leading teams through complex challenges while remaining hands-on with critical aspects of delivery. Each case study reflects my belief that building and growing successful products requires the ability to navigate the messy realities of implementation, scale solutions effectively, and create sustainable results that outlast initial excitement.

Human + AI: Reimagining financial guidance together

I led the creation of a pioneering hybrid advisory platform that enhanced human financial advisors with AI-powered insights. By developing both customer-facing AI guidance and advisor tools, we created a seamless ecosystem where technology amplified human expertise. Advisors gained deeper customer understanding while clients enjoyed personalized guidance that evolved with their life needs. The results spoke volumes: 40% uplift in sales across multiple product lines and dramatically improved engagement for both advisors and customers.

6-month intensive build, interim Chief Product Officer

Banking on the unbanked: Creating 100,000 first-time investors

I spearheaded an “attacker” wealth management platform that disrupted Central Europe’s savings-dominated market. By transforming complex investing into an intuitive, gamified experience, we turned financial novices into confident investors. The result? A platform that outperformed year-one targets by 2.5x, democratizing wealth creation in a market where less than 5% of adults had ever invested.

Founding Head of Design, 14 months

Feeding 10 million: The digital delivery revolution

When digital challengers threatened to disrupt the food delivery landscape, I led a comprehensive digital experience transformation for a global food chain, scaling across 16 countries. By establishing robust design systems, data-driven decision frameworks, and seamless cross-regional coordination, we created a best-in-class platform that defended market share while opening new revenue streams. This wasn’t just a technical upgrade - it was a complete reimagining of how 10+ million customers interact with a beloved global brand.

14-month global implementation, founding Head of Customer Experience

The trust exchange: Turning data privacy into a brand advantage

I led a transformative project with a multinational cosmetics conglomerate that redefined how their portfolio of iconic brands approaches consumer data. What began as a data strategy exploration evolved into something far more fundamental: creating a new relationship between brands and consumers based on transparency, control, and mutual value. We designed an innovative experience that made this value exchange transparent and intuitive. The solution allowed consumers to see precisely what data was being collected across all touchpoints, understand how it benefited their experience, and easily control their preferences - all while maintaining a seamless brand experience. The results transformed the conglomerate’s approach to consumer relationships, substantially improving consumer trust metrics, and positioning their prestige brands as leaders in consumer-centric data practices before regulatory changes made it mandatory.

3-month global initiative

Formula for the future: Pioneering generative AI for global brands

I was core the building and scaling of McKinsey’s groundbreaking generative AI client work, creating solutions that transformed how global clients approach personalization. From developing Formula E’s revolutionary fan experiences to establishing new frameworks for AI-driven customer engagement, this work has redefined what’s possible at the intersection of data science and human behavior.

18-month ongoing innovation