UX & UI Designer
Ideation UX Design UI Design
Arsenal Football Club is one of the most famous sporting brands in the world. With a strong heritage of success, progressive initiatives and financial stability, they're what is known as 'a pretty big deal' as far as the football game goes. In line with their vision of providing a world class multi-channel customer experience, the Club sought to combine all of its online product offerings into one seamless, personalised digital platform for fans and customers.
I undertook this project while serving as Lead Designer at Oracle/MICROS London - the club's eCommerce and point of sale provider.
As the sole designer for the submission phase of the project, my chief responsibility was to conceive, rationalise, document and submit unified designs for a new web portal combining and replacing all of Arsenal FC’s online e-commerce offerings – including club merchandise, stadium tours, hospitality, and matchday ticketing – into one leading edge solution, alongside user interface designs for new point-of-sale kiosks to be installed within their stadium and megastores.
A unified customer journey
The new end-to-end customer experience improved heavily upon the previously disjointed online customer journey, with key insights out of the cleint's fan focus groups and research being to balance the brand's sometimes conflicting business goals and customer needs, to allow customers to purchase different products and services online in the same transaction, and to increase cross-channel engagement across their numerous touchpoints - web, app, social media, matchday, and in-store.
In-store Point of Sale
As part of the Oracle/MICROS Retail-J integration project the Club I also undertook all UI design for the new point of sale screens and interface elements to be integrated into the club’s in-store outlets – a modern, simple, intuitive interface that reflects the Arsenal brand and “look and feel”.